Are cashback websites a tonic for the growth of eCommerce ?
Online cash back shopping is a relatively young but fast-growing phenomenon. Briefly, cashback companies advertise cashback offers—usually refunds equaling a percentage of money spent—on their websites on behalf of cooperating retailers.
Acknowledging the huge benefits that affiliate marketing or cashback sites offer in terms of grabbing a larger market share, most market players have already started integrating it into their overall business model. The strategy can prove even more beneficial for smaller and relatively new e-tailers, who are yet to establish their brand in the market and struggle to drive traffic to their website.
Customer always expects for new offers like cashback offers,coupon rewards etc.So Providing cashback amount for people’s shopping is treated as one of best strategy to attract customers .For better visual, merchandiser should undergo with featured cashback script for cashback giving website.
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